This story came to mind today, because it was on this Day, February 26, 1829, that Levi Strauss was born in Buttenheim, Bavaria. Levi was the son of Hirsch Strauss and his second wife, Rebecca.

At age 18, Levi Strauss travelled with his mother and two sisters to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co. Their business was thriving.

When the Gold Rush hit, they wanted to meet the needs of the miners and farmers also seeking their fortune, and devised a plan for Levi to travel to the West Coast and set up a version of their dry goods business there.

Strauss boarded a steamer bound for Panama, then walked across the isthmus and boarded another steamer sailing north to the shores of the California Gold Rush. He arrived on a rainy March day in 1853, and soon set up a dry goods wholesale business on San Francisco’s waterfront under his own name —Levi Strauss & Co.

Within two ...